Bali · Creative fashion laboratory
rupaIndonesianForm; the shape an idea takes as it first appears in the mind.
roupaPortugueseClothing; the garment the idea becomes. We are the lab in between.
A creative fashion laboratory bringing ideas into form.
Roupalab bridges creative vision, technical development, production and brand growth, from the first idea to its final, market-ready form.
Creative Direction, Brand Identity, Fashion Design, Tech Packs, Pattern Development, Material Sourcing, Sampling, Production, Quality Control, Campaign Direction, Lookbooks, Launch Strategy
Who we are
Roupalab exists at the intersection of creativity and execution. We work with emerging and growing fashion brands from brand identity and creative direction to product development, sampling, production and visual storytelling, helping ideas take form without losing the character that made them worth building.
Vision without structure can stall. Structure without soul can lose the brand. We hold the two together.
- No. 01
Vision without structure
Beautiful concepts that never quite make it to production.
Stuck at concept
- No. 02
Structure without soul
Technically developed work that loses the essence of the brand behind it.
Lost the brand
- No. 03
The Roupalab way
Creative vision and technical execution, held together in one thoughtful process.
Production-ready
From our lab
Brands we build, and sell.
Saroong Atelier and Project Roupa are developed in-house, with the same process we bring to every brand we work with. Shop the pieces, then see how they were made.
Saroong Atelier
A harmonious blend of tradition with modern versatility and craftsmanship in garments.
Shop the collection
Ships from — Jakarta · Bali
Project Roupa
A new label from the Roupalab studio. The first drop is in development.
See what's coming
Status — First drop in development
Lookbook · Saroong Atelier
Pieces from the lab.
Ready to ship from our Jakarta and Bali studios, or made to order from past collections.
Shop the collection
Pre-orderLook 01 · DressesIDR 8,835,000
तेज Teja Dress
Pre-orderLook 02 · TopsIDR 2,478,850
नारी Nari Wrap Top
Ready stockLook 03 · TopsIDR 1,450,000
Ikat Patchwork Bustier
Ready stockLook 04 · TopsIDR 100
Ikat Halter Top
Ready stockLook 05 · BottomsIDR 1,250,000
Woven Zigzag Mini Skirt
Pre-orderLook 06 · TopsIDR 2,585,000
हरि Hari Top
- 06 pieces · Ready to shipShop the full collection
What we do
From concept to market, one connected process.
We bring together the creative and technical sides of fashion development, allowing ideas to move through the process with greater clarity and continuity.
Let's build something meaningful together.
Whether you are starting from an idea or refining an existing vision, we would love to explore how we can grow your brand together.